A shoe that grows with you. 
When we buy or receive new things we are filled with positive 
emotions which make us feel happy and. content.

Unnecessary consumer manipulation stimulates us to purchase products that are beyond our needs in order to fulfill a psychological craving.

On average a typical mom would buy three pairs of shoes for her son each year,. I guess at least one of these pairs is bought simply on impulse.


My idea is to design a shoe that grows along with the kid and sparing us from buying unnecessary new ones. 

© 2019 by Jonathan Cohen.